Willow's Dream Salon and Gift Store invites you to make yourself at home.whether you are shopping for locally made, unique gifts or getting a fresh new hairstyle or manicure, we hope to make your visit a comfortable, fun highlight to your day. We want you to love your experience here. Feel at ease inside the shop and in the salon chair. The stylists are here to listen and give you the hair style you've been dreaming of. Again, make yourself at home - even grab a beer and hang out on our rooftop patio overlooking downtown Asheville.
Follow us
Services
We are extremely grateful to have these stylists shape and define our Willow's Dream family! As we are a booth rental salon, our stylists are independent contractors, allowing them to provide you unique services, color lines, and pricing. No matter what specific color or cut you are looking for, Willow's Dream can help match you with your perfect stylist.
We are proud to offer a wide variety of salon services thanks to our booth rental set up. All of our stylist operate independently, offering their own unique services, color lines, and flare to their station!. Unique services include special occasion styling, makeup application, eyebrow and eyelash tinting, hair tinsel (fairy hair), hair extensions, and so much more!
While in our downtown Asheville shop, discover unique gifts & greeting cards, jewelry, apparel & accessories, as well as a variety of professional hair care products. We love carrying locally made treasures, so come check out what our amazing, creative community has in store! Have a salon appointment?
Reviews (28)
Rachel Richmond
May 20, 2022
R. D.
Apr 18, 2022
Danielle is a horrible stylist. She is rude and condescending. She gaslights the client and also doesn't listen. I paid a lot of money only to have it turn out nothing like what we talked about. I even brought someone with me to make sure I was clear about what I wanted and when she did something ELSE ENTIRELY, she claimed we never talked about it. So glad I had a witness. She also left my hair uneven and cut parts I specifically asked her not to cut. She was super rude the whole time. Do not waste your time or money.
Samantha Spiegel
Apr 13, 2022
Amanda at Willows dream is an awesome hair AND makeup artist! She created the most beautiful glam look on me. She used the Dyson air wrap to create gorgeous, flowing mermaid curls. She did a glowing airbrush makeup look on me that was great for a glamorous day to night look. She did amazing contour and highlight on me. She also created a beautiful shimmering eye look that I absolutely love! I can't wait to have a fun Friday night out with this gorgeous glam! Can't wait for my next hair and makeup session with Amanda!
Aleksandra Carlstrom
Apr 12, 2022
I love this place so much! This was my first haircut in 7 years and I spent a lot of time choosing a salon. It did not disappoint. Bailey was my stylist and she is absolutely incredible. We went from a full head of locks to a super short pixie cut and I could not have had a better experience. My hair is super straight and baby fine which can make it challenging to work with. Bailey did a great job adding texture and framing my face. Not to mention I had a blast! I will be coming back here to see her every time.
Geneva Mcclendon
Jan 26, 2022
Ginger Baker
Jan 22, 2022
I had my first visit to Willow's Dream yesterday and received a haircut from Anne. Let me tell you, she was phenomenal! I was super nervous walking in as I've had some pretty terrible experiences at other salons. Usually when I walk into a salon and say I want to grow out my pixie cut I end up with a whole new pixie cut. Anne was very open to hearing my concerns, talked to me in depth about what I actually want and don't want and moved very methodically through my hair to make sure it was a beautiful style that made sense while also looking great.
She encouraged the natural wave in my hair too which I'm constantly in a love/hate relationship with and the next day, it looks even better! Normally when I get a haircut, it takes about a month or 2 for me to like it but not this time! I will DEFINITELY be back to Anne!
She encouraged the natural wave in my hair too which I'm constantly in a love/hate relationship with and the next day, it looks even better! Normally when I get a haircut, it takes about a month or 2 for me to like it but not this time! I will DEFINITELY be back to Anne!
Nancy R.
Jan 12, 2022
Worst haircut and haircut experience! Went in with medium one length hair and pictures to show and describe what I was looking for - an inch off length with long layers - the hair dressor nods says ok good and proceeds to - cut my hair into a horrid bob chin length cut - what made it worse is that she asks if I want to have it blown out. The posted price said it includes a cut and blow out! typically with a new cut and especially with layers the hairdresser wants to blow out the hair to see how it lays and to see if the cut is working - I was so disappointed in this experience I just paid and left with wet hair - it was the first time to this salon and will be my last
Miss Alice Virginia
Nov 25, 2021
I am totally thrilled with the results of my color and haircut by Amanda Penland. I've gone to Willow's Dream and seen several stylist over the past few years. While I've never been disappointed, she was the best! She offered great advice and the result was exactly what I was hoping for! Not only that, but she was efficient with time, reasonably priced, and super easy to chat with. I'm absolutely booking my next appointment with her, especially for color.
Ali Deneira
Nov 17, 2021
Willows dream IS a dream! I saw Brittany and not only was she so incredibly kind and informative (curly hair girls and guys, go see her!), but she did a fantastic cut. She is passionate about her work and making sure you not only love your hair, but have a stellar experience in her chair. I've gone to Willows Dream before for other hair services in the past and have always had a more than satisfactory experience. I'll definitely be back!
Megan W.
Oct 21, 2021
I've been a client of Danielle's for ten years and she is absolutely phenomenal, patient and honest. I remember when she said she never thought the day would come when I would let her cut my hair from it's long length (let alone shave my head) and it was a duty she did full of love and happiness after my quest for self-love. I trust her beyond measure and recommend her to everyone that compliments my hair.
Shaelene L.
Oct 21, 2021
Dusty Smith
Oct 13, 2021
Positive: Cleanliness, Professionalism, Punctuality, Quality, Value Danielle did such a great job at fixing my blunt heavy haircut. Shes extremely talented and her cut made such a difference with my hair. Shes very knowledgeable and listens to your concerns and knows how to get you the end result you want. The salon and other interactions with staff were perfect. They made me feel very welcomed! Service: Haircut
Kate S.
Jul 24, 2021
I had my bridal hair done here and I have to say that Jasmine exceeded all of my expectations! We discussed my inspiration pic and what was important to me and she continued to check in while she worked to make sure we were on the right track. She was gentle with my hair/head too which is always nice I'm just going to let the picture speak for itself
Sheri M.
May 25, 2021
Grace at Willow's Dream in Asheville, NC did a wonderful job with my hair. I was at the Grove Park Inn for my nephew's wedding and found the salon just down the street. For the rehearsal dinner, she flat ironed my hair and for the wedding she did an updo. I received tons of compliments on my hair. I highly recommend Grace at Willow's Dream!
Natalie R.
May 19, 2021
I have never been treated so rudely by a hairstylist before. It would have been fine if the haircut were exceptional, but it simply was not- granted I was the last appointment of the day but my hairstylist obviously wanted me out and really did not care about the end result. I used to really like this salon I do not know what happened
Hannah G.
Mar 18, 2021
The environment of the salon was incredible. I wanted to love it but I couldn't. Every day I regret coming into this salon. I had ask to go brunette with some honey blonde highlights, maybe a balayage. My hair was platinum blonde and super long. I went in with a generally open mind but had an idea as to what I wanted to walk out with. I did not get anywhere near what I had expected.
My hair is fried, choppy, uneven, and genuinely ugly. The photo speaks for itself. I had never cried over a haircut until I came here. I cannot believe I paid $200 for someone to let me walk out of the salon like this.
My hair is fried, choppy, uneven, and genuinely ugly. The photo speaks for itself. I had never cried over a haircut until I came here. I cannot believe I paid $200 for someone to let me walk out of the salon like this.
Caitlin D.
Jan 13, 2021
Hannah M.
Nov 12, 2020
Jessica C.
Aug 30, 2020
Had a manicure and pedicure appointment scheduled for 6 months at Willows Dream with Leah. This appointment was made for my wedding in Asheville. Only guideline posted online was that clients that have flown within 14 days to please not enter the business. I have not flown for over a year! Got a call the day of my appointment that a new guildline was made up that now anyone that has not been in Asheville for 14 days is not allowed in the business and my appointment was cancelled.
This was the DAY of my appointment. This appointment was made 6 months ago and no one bothered to reach out to clients about this new guildline that was sporadically made up and never posted on their website. My mother's appointment was also cancelled via text message without even talking to her first to see if she's been in Asheville for 2 weeks.
If the nail tech Leah was so uncomfortable working with clients outside of Asheville it should be posted on their website or she shouldn't be working at all until the pandemic is over. Do not use this business. Thank goodness I wasn't getting my bridal hair and makeup done here as well!
This was the DAY of my appointment. This appointment was made 6 months ago and no one bothered to reach out to clients about this new guildline that was sporadically made up and never posted on their website. My mother's appointment was also cancelled via text message without even talking to her first to see if she's been in Asheville for 2 weeks.
If the nail tech Leah was so uncomfortable working with clients outside of Asheville it should be posted on their website or she shouldn't be working at all until the pandemic is over. Do not use this business. Thank goodness I wasn't getting my bridal hair and makeup done here as well!
Lisa B.
Mar 13, 2020
Ellen B.
Mar 11, 2020
I just got my 4th haircut from Brittany & I can honestly say my hair has never looked better. It's longer, curlier and healthier than ever. Brittany is so talented and she also has a very chill and calm vibe while you're in the chair. I've gotten a full blow out as well as a dry cut and both have been great. The salon is clean and offers convenient free parking downtown. Do it!
Juliana G.
Mar 09, 2020
It was my first time going to Willow's Dream and I loved it! My friend recommended them to me and told me to go to Brittany. She was amazing! So friendly and knows her craft very well. My hair came out exactly how I wanted it and she also gave me great pointers to keep my hair healthy. Brittany has become my new go to hairstylist here in Asheville. Super happy to finally find a salon that I love
Debbie B.
Nov 19, 2019
Lisa G.
May 31, 2019
My first time at Willow's Dream and I had a great experience! Parking was easy and everyone made me feel very comfortable. Since I was early, I had some time to look around the amazing gift shop. Shelby cut my hair and she was amazing! I entered the salon feeling frumpy and left feeling terrific. I highly recommend her - she did such a great job on my hair. I can't wait until my next visit! I will definitely be requesting Shelby again
Lacey E.
Mar 27, 2019
So girl gang- If you LOVE rad hair with an even more rad and talented hairstylist then go here and ask for Shelby or "The Hair Witch". Not only is the salon bangin and full of good energy, Shelby is a 5 star chick that will seriously make you feel like the one again! Your hair will look and smell amazeing Can't say enough positive things about her or the salon! Also free parking boo!
Jacey B.
Apr 12, 2018
Megan B.
Jan 23, 2018
I booked a last-minute Saturday morning blowout with Ally on Friday afternoon via Vagaro. The booking was quick and easy, but Vagaro gave me the wrong directions and, as I'm from out of town, I didn't know they were wrong until I was running a few minutes late. When I called Willow's Dream, they got me headed in the right direction and were super-nice about the minor delay.
The space is really cute and eclectic, in an old, renovated home downtown. Plenty of natural light and lots of character. Ally is friendly, a great conversationalist with interesting stories and a hair magician. I went from 3 day old crunchy curls to a smooth, flowing mane. Even a breezy afternoon of sitting outside at breweries and then dancing my ass off at a show (in an overheated concert venue) didn't make it flatten or frizz. I'd recommend Ally to anyone looking for a hairdresser in the Asheville area!
The space is really cute and eclectic, in an old, renovated home downtown. Plenty of natural light and lots of character. Ally is friendly, a great conversationalist with interesting stories and a hair magician. I went from 3 day old crunchy curls to a smooth, flowing mane. Even a breezy afternoon of sitting outside at breweries and then dancing my ass off at a show (in an overheated concert venue) didn't make it flatten or frizz. I'd recommend Ally to anyone looking for a hairdresser in the Asheville area!
Virginia S.
Nov 27, 2017
As I sit under the dryer, I remember that I've neglected to post how cool this place is. Number 1 - my girl Brittany, is awesome. Number 2 - on day of service, you get 15% off in the store. Number 3 - yes, I said store. Willow's Dream Salon and Spa has a great shop up front with clothing and jewelry and soaps and lotions and pocketbooks and socks and bras and so on and so on. Come for the store and maybe you'll leave with a new hairdo Come for a new hairdo and treat yo self to a bauble or more - it's all good!